Workspace/ BuildIt Pro/ Overview
Sprint Day -- · Loading Thomas · N A · JARVIS
Sprint Control Source note Tally feedback Integration access →
Last updated  2026-07-09 07:30 UTC · JARVIS
Sprint: roofers → free contractor growth audits → booked conversations.
Links 16 systems · grouped

Revenue / CRM

BuildIt Pro GHL Retell Tally Insights

App / DevOps

BuildIt AI Google AI Studio Keys Supabase AI Sentry

Analytics / Research

PostHog Pro PostHog AI SerpApi

Social / Ops

Meta/Facebook Meta Ads Instagram Trello Access Status
Sections
Start here

Stop scanning. Do this first.

ADHD-friendly first screen: one job, one reason, one next click. Full diagnostics stay below.

Low-noise mode · one decision per screen · same data, clearer order
One job today

Pro revenue needs a human conversation.

The dashboard has lots of signals. The only one that matters first: can Thomas turn a warm/known contractor into a real audit conversation today?

1
Next tiny step
Open warm-intent leads, pick one contractor, send/call before doing more dashboard work.
See live funnel → Open Sprint Control
What changed since yesterday
  • Pro2 new pageviews. 0 assessment submits. Cashflow signal still red.
  • AI+4 beta website signups and +5 design outputs. Keep warm, but do not let it steal today’s Pro focus.
  • BlockerAttribution / CRM proof still missing. Track it, but do not wait on it to call people.
  • RuleNo decision needed: if there are no booked conversations, the next move is outreach.
Marketing Readout

What is working. What is not. What to do today.

First-screen marketer view from the latest 2026-07-09 aggregate snapshots. Read this before tool diagnostics.

Executive view · sources grouped by outcome · Pro JSON · AI JSON
BuildIt Pro cashflow
RED
1 pageviews / 1 users since previous snapshot (2026-07-08 07:30:27 UTC). 30d assessment: 0 submits from 0 views.
CRM proof: 0 audit contacts and 0 assessment contacts in latest GHL sample.
BuildIt AI growth
GREEN
+1 beta website signups in 24h; +3 in 7d.
App motion: 1 active users and +1 design outputs in 24h.
Attribution / CRM proof
YELLOW
CTA clicks, forms, Retell calls, and GHL contacts still need one clean source/tag path.
Tally leads: +0 in 24h. Use explicit events, not autocapture-only.
Sprint state
RED
Prior sprint is stale/closed; dashboard should not imply an active May sprint.
Next action: reset sprint dates and lock one owner action per day.
Working

Real motion exists — mostly app-side.

  • AI beta/app: signups, active users, and design outputs are moving in the last 24h.
  • Data foundation: PostHog, GHL, Supabase, Tally, Sentry, Meta, and Trello are visible enough for daily reads.
  • Dashboard framing: since-last-update metrics now beat rolling vanity totals.
Not working

Pro revenue signal is missing.

  • Conversion: 0 assessment submits in 30d and 0 new submits since previous snapshot (2026-07-08 07:30:27 UTC).
  • CRM: 0 audit/assessment contacts in latest Pro GHL sample.
  • Trust: stale sprint copy makes the dashboard feel less current than the data feed.
Today’s action

Owner moves.

  • Thomas: work warm-intent first; call/reply before more cold-only volume.
  • Neil: wire explicit growth_audit_*, audit_booked, ai_assessment_*, and GHL source/tag joins.
  • JARVIS: keep this page marketer-first: working/not working, leak, owner action, then diagnostics.
Decision rule

Keep / kill / change.

  • Conversations appear: double down on wedge/channel.
  • Clicks but no leads: fix offer/page/CTA.
  • No clean tracking: pause scaling and simplify attribution first.
Funnel Visualization

One glance: where people enter, leak, and convert.

Top-level funnel map from the latest 2026-07-09 snapshots. Use this before digging into cards below: traffic → intent → form/call → CRM proof.

Rolling 30d context · production URLs · aggregate-only · Pro JSON · AI JSON

BuildIt Pro classic funnel

Same data as the journey cards, shown as an inverted funnel for fast visual read.

Awareness34 pageviews
Homepage29 views · 85.3%
Assessment0 views · 0.0%
Conversion0 submits · 0.0%
CRM proof0 contacts
Top leak Assessment submit rate: 0.0%.
Proof gap GHL source/tag join still needs cleanup.

BuildIt AI beta classic funnel

GHL beta website signup contacts → app account → usage → output path, using GHL + Supabase aggregates.

Awareness124 GHL beta contacts
Interest+1 website signups · 24h
Activation+1 accounts · 24h
Usage+2 AI events
Output+1 images
Growth +1 GHL beta website signups in 24h.
Activation 100.0% of 24h signups created accounts.
Reliability 100.0% AI usage success.
Live Funnel Health

What changed since the last update?

Primary cards now show new production activity since previous snapshot (2026-07-08 07:30:27 UTC), not big rolling totals. Rolling 30d numbers are context only and may include bot/preview noise unless explicitly filtered.

Since-last-update first · 30d context demoted · 2026-07-09 07:30 UTC
New production traffic
1
pageviews / 1 users since previous snapshot (2026-07-08 07:30:27 UTC) on production site https://builditpro.app/ only.
30d production context: 34 pageviews / 33 users. Raw tracked total: 35.
Homepage
1
new homepage views / 1 users since previous snapshot (2026-07-08 07:30:27 UTC) on https://builditpro.app/.
30d production context: 29 views.
AI assessment
0
new submits from 0 assessment pageviews since previous snapshot (2026-07-08 07:30:27 UTC).
30d context: 0 submits / 0 views.
Pro CRM proof sample
0
audit-tag/source contacts in latest 100 GHL contacts.
Sample, not period growth. Needs stable GHL date window.
Beta GHL website signups · 24h
1
BuildIt GHL contacts created in the last 24h with tags buildit-beta + website-signup.
BuildIt account context: 124 contacts · latest 6.4h ago · Supabase waitlist 7d: +3.
Yesterday UTC0
30d23
7d avg/day0.43
30d run-rate12.90
Latest6.40h ago
  • 07-030
  • 07-040
  • 07-051
  • 07-060
  • 07-070
  • 07-080
  • 07-091

7d source mix: hero-form: 2, landing-page-main: 1. User type mix: (unspecified): 3. Welcome emails: 3/3.

CTA signal

Growth Audit vs AI Assessment

CTA badges show last 24h clicks/users first, then 180d totals.

  • Call me in 60 seconds24h 0/0 · 180d 54/27
  • Run the ROI calculator24h 0/0 · 180d 5/4
  • Get my playbook24h 0/0 · 180d 11/8
  • Free Audit / Growth Audit wording24h 0/0 · 180d 8/7 · prod 0/5

Read: judge the sprint by new movement first. Rolling 30d numbers are background context, not the scoreboard.

BuildIt AI Sentry

Production app health

Sentry project buildit-react-native / env 3972c1525588f7204e9dff22b4d9704e798b17eb40a88f3e1932f97716f78950. Top unresolved sample: 0 events in 24h; 0 error/fatal.

  • No new notable production errorsquiet

Read: daily update surfaces new or active production issues only; no user/event payloads stored.

Operator queue

What Thomas + Neil do next

  • Thomas: work warm-intent assessment submitters/clickers before cold-only outreach.
  • Neil: standardize growth_audit_*, ai_assessment_*, and roi_calculator_clicked events.
  • JARVIS: refresh funnel snapshot + Meta snapshot, surface gaps, keep PII out.
  • CRM: reconcile GHL sources/tags so assessment submits and audit requests land with consistent labels.
Traffic Quality

Tracked visits vs real engagement.

  • Tracked production visitors: 34 pageviews / 33 PostHog users.
  • Human-like, unverified: 34 pageviews / 33 users after known bot/dev/link-preview filters (100.0%).
  • Real CTA/form engagement: 0 users with CTA/form-intent events (0.0% of human-like users).
  • Converted/submitted: 0 users submitted assessment/contact intent (0.0% of human-like users).
  • Excluded known-bad: 0 pageviews. Top suspicious sources: none flagged.

Read: human-like is an upper bound, not proof. Engagement excludes automatic web-vitals/pageleave noise.

Meta + Instagram · partial OK

Paid social + page proof

Open Meta Ads · Business Suite · JSON snapshot

Read: Ads/page metrics are readable and should stay visible even while Instagram Graph permissions are broken. Instagram needs token/asset ID cleanup before follower/reach stats can be pulled by API.

Tally forms · OK

Tally form submissions

+0 in 24h · +0 in 7d · 1 in 30d.

Open form · Tally insights

Voice of Customer themes

Feedback heatmap

  • Price confidence3
  • App UX1
  • Lighting / bathroom1
  • Product feedback1
  • Describe your renovation goal in one sentence. What does "done" look like to you? e.g. "A brighter kitchen that doesn't…My goal is to achieve a classic, traditional, but open and bright style.
  • What specifically missed the mark - colors, layout, materials, proportions? Be specific - every detail helps us retrain…The colors were a bit muted, it gave more modern minimalistic vibes as opposed to a more bright colorful traditional look.
  • Did the material prices feel realistic for your market?Yes - prices were in the right ballpark

Read: 2/2 visible forms sampled; latest 709.20h ago; feedback snippets redacted/truncated.

SerpApi quota · OK

SerpApi quota guard

32/250 monthly searches used (12.8%). 218 left.

Read: Warns on Command Center at 200 searches; critical at 95% of plan. Plan: Free Plan.

BuildIt AI App Growth

Recent beta/app progress from Supabase.

Primary numbers now show last 24h and last 7d movement. All-time totals are context only; the scoreboard is whether usage is increasing now.

Recent snapshot 2026-07-09 07:30 UTC · JSON snapshot · D0 baseline
AI activation path

Waitlist → Account → Active → AI action → Design output

Waitlist
+1
24h signups
seed
Account
+1
profiles created
100.0%
Active
1
active users
100.0%
AI action
+2
attempts
100.0% success
Design output
+1
images
50.0%
User locations

Where BuildIt AI app users are signing up

  • ZIP coverage: 16/128 accounts (12.50%).
  • Unique ZIPs: 13 captured.
  • New ZIP-backed accounts · 7d: 3.
  • Source: public.users.location_zip from signup/profile.
Top ZIP codes

Exact signup ZIPs by account count

  • 846633
  • 846042
  • 282771
  • 298011
  • 327031
  • 761371
  • 774611
  • 840321
Market clusters

ZIP-prefix clusters for area-level targeting

  • 846xx5
  • 282xx1
  • 298xx1
  • 327xx1
  • 761xx1
  • 774xx1

Latest Design Output images

Desktop proof strip from recent conversation_designs rows. Public image URLs only; no user IDs/emails.

latest 3
Recent BuildIt AI design output BedroomModern Recent BuildIt AI design output Outdoor Workspace / Construction SiteRemove the water heater and th... Recent BuildIt AI design output Outdoor Work Area / BackyardA tiny home built on a trailer...
Usage mix bars

Which AI actions people used

  • Generate-Design1
  • Analyze-Room1
Activation read

Where to look next

  • Account conversion: 100.0% of 24h beta signups became accounts.
  • Usage depth: 2 AI events from 1 active users.
  • Output proof: 1 saved/generated redesign images in 24h.
Beta signups · 24h
+1
new waitlist rows in the last 24h.
Last 7d: +3 · all-time context: 135.
Accounts created · 24h
+1
new public.users app accounts/profiles.
Last 7d: +3 · active users: 1 in 24h / 5 in 7d.
AI redesign images · 24h
+1
conversation_designs rows generated/saved recently.
Last 7d: +3 · total context: 474.
AI usage events · 24h
+2
recent user_ai_usage attempts across app AI actions.
Last 7d: +8 · 2/2 success in 24h (100.0%) · 8/8 in 7d (100.0%).
Last 24h usage mix

What moved since yesterday

  • Generate-Design: 1 attempts.
  • Analyze-Room: 1 attempts.
  • Outcome: 2 successes / 0 failures.
Operator read

Watch deltas, not vanity totals.

  • Top signal: waitlist added +1 in 24h and +3 in 7d.
  • Usage signal: AI actions: +2 events in 24h.
  • Conversion/activation: accounts +1 in 24h, active users 1 in 24h.
  • Context only: totals remain available in JSON and the D0 baseline, but they should not drive daily focus.
  • Privacy: snapshot is aggregate-only; service role key remains server-side/runtime-only.
App Priorities

Get BuildIt AI live in the App Store.

Single-purpose launch board. If it does not unblock App Store release or first user activation, it does not belong here.

Open vault checklist → Owner: Neil · target: App Store live · status: pre-submit checklist
Mode
Launch lock
Do not expand scope: no new work unless it directly affects pricing, onboarding, App Store approval, or first-session activation.
Owner
Neil
Technical founder lane: finish the app-release blockers and payment/onboarding readiness.
Target
App Store live
Build submitted, approved, public listing live, payment path working, first user can complete onboarding.

Launch checklist5

Pricing all set up and finalizedApple IAP / RevenueCat / paywall copy / product tiers match. No “we’ll decide later” pricing left. P0.
Onboarding flow doneFirst-run path gets a user from install → account → project/photo → useful AI output without confusion. P0.
Inspo Board updatesSave, organize, reuse, and handoff behavior clean enough for real users. P1.
Final new-design touch-upsLast visual/product polish pass. Fix only launch-visible issues; avoid redesign loops. P1.
Home Depot and Lowe’s added to Materials ListMaterials List supports the two big-box destinations users expect when moving from idea to purchase. P1.

Ship gate3

P0 must be done.Pricing and onboarding cannot be fuzzy.
P1 must be closed or accepted.Explicitly decide what does not block App Store release.
Definition of liveSubmitted, approved, public listing live, payment path working, and first user can complete onboarding.
30-Day Market Pulse

Fresh external signal. Only what changes the sprint.

Daily scan adapted from the requested /last30days workflow. Public sources: HN, Reddit, GitHub. Full note: Daily 30-Day Market Pulse.

Updated 2026-07-09 11:17 UTC
BuildIt Pro

Voice-agent market is generic. Win with contractor revenue leakage.

  • Signal: small-business AI voice/lead-capture tools keep shipping, but mostly without trade-specific context.
  • Move: lead with missed calls, slow speed-to-lead, unworked estimate requests, review capture, and booking friction.
  • Copy: “Find the calls and estimate requests you already paid for — but never turned into booked jobs.”
GHL / White Label

Do not sell “GHL white label.” Sell booked jobs.

  • Signal: generic GHL white-label packaging is commoditized.
  • Move: keep GHL as backend execution, not front-stage positioning.
  • Audit frame: operational leak check: routing, speed, follow-up, reviews, no-shows.
BuildIt AI

AI design apps keep appearing. Marketplace handoff stays the wedge.

  • Signal: recent AI interior/home design apps show image generation alone is easy to copy.
  • Move: protect differentiation around design → contractor marketplace handoff.
  • Later: use active paywall/onboarding and Gemini prompt libraries when Pro sprint capacity opens.
Today’s action
  • Neil: make the Growth Audit template score six leak points: missed calls, speed-to-lead, form routing, follow-up cadence, review loop, booking friction.
  • Thomas: outbound opener should not say “AI agent” first; lead with missed jobs / paid leads leaking out of the business.
  • Hermes: refresh this dashboard section daily and keep only actionable market signal.
BuildIt Pro · Revenue OS

Command
Center

One shared operating dashboard for Thomas, N A, and JARVIS to turn BuildIt Pro into first revenue through focused sales and marketing experiments. Conversations beat traffic.

North star
Audits bookedConversations before vanity traffic.
Sprint window
Needs resetPrior sprint closed; lock next 7-day owner actions.
ICP wedge
Roofers first5–50 employees, high-ticket jobs.
Primary offer
Free Contractor Growth AuditLead leakage + follow-up gaps.
Operating Context

Rules, the sprint bet, and the doors.

Read these before opening a PR, replying to a contractor, or shipping anything that touches the funnel.

Operating rules

  • Work in: buildit-command-center-vault
  • Execution repo: build-it-pro-website — only after direction is clear.
  • Do not touch: build-it-ai — context only.
  • Ping Neil after pushes so updates go live.

Current sprint bet

  • Roofer wedge first: high-ticket jobs, speed-to-lead pain, seasonal urgency.
  • Free Contractor Growth Audit beats a SaaS/free-trial CTA for cold prospects.
  • Warm-intent first: prior clickers/visitors/callers before net-new cold volume.
  • Thomas feedback loop: every objection becomes script, page, or offer copy.

Quick links

BuildIt Pro siteContractor-facing website
→
Assessment pageRetell/Amy funnel entry
→
Integration accessGHL/PostHog/Retell status
→
Trello Command CenterTicket intake board for JARVIS
→
Revenue sprintStrategy + bottleneck hypotheses
→
Technical workstreamTracking, GHL, Retell, attribution
→
Funnel Diagnosis

What we can pull. What we still need.

Read-only diagnosis checklist plus the blockers between us and a clean funnel map.

GHL · Read-only

Pull checklist

  • Confirm integration key can read the configured BuildIt Pro GHL location; raw ID stays in access diagnostics.
  • List stages for BuilditPro Pipeline_GHL Support.
  • Export or summarize recent contacts, opportunities, sources, tags, campaign activity.
  • Identify where funnel leaks: sends → clicks → visits → calls → opportunities → bookings.
Data still needed

Full diagnosis blockers

  • PostHog: Pro/Default project 382464 and AI project 409691 are queryable; keys intentionally excluded from repo.
  • Retell: API access received for (801) 405-4884; key intentionally excluded from repo.
  • Conversion rules: booked call, quote request, callback request, qualified call, disqualified.
Review Cadence

Daily questions. Weekly rules.

Run the questions in standup; let the weekly rules drive resource shifts. No exceptions.

Daily standup

Stand-up questions

  • What revenue action happened yesterday?
  • Did we get replies, calls, DMs, bookings, or signups?
  • What metric changed?
  • What is today's one revenue action?
  • What needs updating in GHL/Obsidian?
Weekly decision

Decision rules

  • Conversations cheaply created → double down.
  • Clicks but no conversations → fix offer/page/CTA.
  • Opens but no replies → fix message/list.
  • No reach/opens → fix deliverability/source.
  • Can't measure it → simplify or pause.
Sprint Archive

Stale sprint material, consolidated.

Prior sprint KPIs, 7-day board, sprint handoff, and final handoff note live here so the active tabs stay focused.

Archive · reset before using as active operating plan
Thomas sprint
☎
7
Pick wedge, build list, email, call, follow up, closeout.
Neil sprint
⚙
7
CTA, tracking, warm-intent list, audit template, demo workflow.
Booked audits — target
◎
5
Booked contractor audits by direct call sprint.
Prospect list
▦
150
Roofer accounts queued for batch-1 outbound.
7-Day Sprint

Operating board. The map, not the work.

Trello is execution. This page is the at-a-glance operating map — owners, daily moves, watch-outs, baseline.

Open Trello ↗ Current read: reset next sprint
Sprint timeline

Thomas lane → Neil lane → JARVIS lane

Use as prior sprint pattern. Current dashboard read says reset the next 7-day sprint around owner actions and measurable revenue signal.

D1
Wedge
roofer audit angle
align
D2
List + CTA
150 accounts / audit CTA
build
D3-D4
Launch
cold batch + audit template
ship
D5-D6
Calls
90 calls + objection loop
sell
D7
Decision
double down or pivot
decide
Thomas lane

Sales signal

  • Target: roofer wedge and warm-intent first.
  • Action: list, email, calls, follow-up.
  • Proof: conversations, objections, booked audits.
Neil lane

Enablement

  • Target: audit CTA, tracking, warm-intent pull.
  • Action: template + demo workflow.
  • Proof: clean PostHog/GHL/Retell joins.
JARVIS lane

Command proof

  • Target: surface movement, not vanity totals.
  • Action: refresh CC, flag gaps, keep secrets out.
  • Proof: dashboard deltas and Trello follow-through.

Thomas / Sales 7

D1: Pick roofer wedge + audit angle.Roofers first; remodelers/HVAC only if signal is weak.
D2: Build 150-account roofer list.Prioritize active ads, high-ticket jobs, visible lead leakage.
D2: Work warm-intent leads first.Prior clickers, visitors, assessment starters, Retell callers, GHL contacts.
D3: Launch roofer cold email batch 1.Free Contractor Growth Audit; avoid "try our AI software."
D5: Direct call sprint.Target 90 calls across Thu–Mon and 5 booked audits.
D6: Follow up + tighten script.Use actual objections to improve offer and copy.
D7: Closeout.Decide: double down roofers or test remodelers/HVAC.

Watch today 4

Do not let dashboard work replace outreach.Revenue action > prettier planning.
Measure conversations, not traffic.Clicks with no conversations mean offer/page/CTA issue.
Record every objection.Objections are the copywriting input.
Keep secrets out of repo.GHL/PostHog/Retell credentials stay local or in hosting secret managers.

Baseline ready 5

Private command center live at cc.builditpro.app.
Trello JARVIS/Ready processor active for explicit execution cards.
GHL location/pipeline, PostHog project, and Retell phone captured without secrets.
Website/pricing audits produced follow-up cards.
7-day Thomas/Neil sprint cards created in Trello.
Sprint Handoff

The live console. Paste, align, execute.

Use this to align Thomas + Neil before daily execution. Edit in source, mirror here, then act.

read-only mirror
cc.builditpro.app / sprint-handoff
SYNC
Handoff Note

For Thomas. Copy verbatim, send.

One paragraph. Paste into Slack. Then go make a call.

slack.com / #buildit-pro / paste verbatim
COPY