Command Center

Neil + Thomas · BuildIt Ventures
Sprint Day -- · Loading Sprint Control Experiments Contractors
Last updated  2026-11-05 09:15 UTC · Vault Keeper
Sprint: roofers → free contractor growth audits → booked conversations.
App
App Store Connect Play Console RevenueCat Supabase Sentry Linear AI Studio keys builditai.app
Growth
PostHog · AI Meta Ads Meta Business Instagram Tally SerpApi
Team
Trello Sprint Control Experiments Command Center note Integration access Daily brief format Brand brief
Pro · paused
builditpro.app Assessment GoHighLevel Retell PostHog · Pro

Scoreboard

From the daily brief · 2026-09-28 · goals from the brand brief
Revenue · MRR
Not connected
RevenueCat fills this once the daily brief pulls it. Goal: first dollar.
App signups · 7 days
20
3 in the last 24h. See where they came from on the signup map.
Marketplace projects posted
0in 7 days
13 projects created. Last post 2026-05-30. Goal: 100 projects, >70% bid on within 48h.
App stores
Live
iOS 1.0.2 · Android 1.0.2 · 0 App Store ratings.
BuildIt Pro · paused Start here and the Marketing readout are written by the daily refresh job, which still assumes Pro is the priority.
Start here

Stop scanning. Do this first.

ADHD-friendly first screen: one job, one reason, one next click. Full diagnostics stay below.

Low-noise mode · one decision per screen · same data, clearer order
One job today

Pro revenue needs a human conversation.

The dashboard has lots of signals. The only one that matters first: can Thomas turn a warm/known contractor into a real audit conversation today?

1
Next tiny step
Open warm-intent leads, pick one contractor, send/call before doing more dashboard work.
See live funnel → Open Sprint Control
What changed since yesterday
  • Pro2 new pageviews. 0 assessment submits. Cashflow signal still red.
  • AI+4 beta website signups and +5 design outputs. Keep warm, but do not let it steal today’s Pro focus.
  • BlockerAttribution / CRM proof still missing. Track it, but do not wait on it to call people.
  • RuleNo decision needed: if there are no booked conversations, the next move is outreach.
Marketing Readout

What is working. What is not. What to do today.

First-screen marketer view from the latest 2026-09-26 aggregate snapshots. Read this before tool diagnostics.

Executive view · sources grouped by outcome · Pro JSON · AI JSON
BuildIt Pro cashflow
RED
0 pageviews / 0 users since previous snapshot (2026-09-25 08:30:26 UTC). 30d assessment: 0 submits from 3 views.
CRM proof: 0 audit contacts and 0 assessment contacts in latest GHL sample.
BuildIt AI growth
GREEN
+0 beta website signups in 24h; +0 in 7d.
App motion: 2 active users and +2 design outputs in 24h.
Attribution / CRM proof
YELLOW
CTA clicks, forms, Retell calls, and GHL contacts still need one clean source/tag path.
Tally leads: +0 in 24h. Use explicit events, not autocapture-only.
Sprint state
RED
Prior sprint is stale/closed; dashboard should not imply an active May sprint.
Next action: reset sprint dates and lock one owner action per day.
Working

Real motion exists — mostly app-side.

  • AI beta/app: signups, active users, and design outputs are moving in the last 24h.
  • Data foundation: PostHog, GHL, Supabase, Tally, Sentry, Meta, and Trello are visible enough for daily reads.
  • Dashboard framing: since-last-update metrics now beat rolling vanity totals.
Not working

Pro revenue signal is missing.

  • Conversion: 0 assessment submits in 30d and 0 new submits since previous snapshot (2026-09-25 08:30:26 UTC).
  • CRM: 0 audit/assessment contacts in latest Pro GHL sample.
  • Trust: stale sprint copy makes the dashboard feel less current than the data feed.
Today’s action

Owner moves.

  • Thomas: work warm-intent first; call/reply before more cold-only volume.
  • Neil: wire explicit growth_audit_*, audit_booked, ai_assessment_*, and GHL source/tag joins.
  • JARVIS: keep this page marketer-first: working/not working, leak, owner action, then diagnostics.
Decision rule

Keep / kill / change.

  • Conversations appear: double down on wedge/channel.
  • Clicks but no leads: fix offer/page/CTA.
  • No clean tracking: pause scaling and simplify attribution first.
Funnel Visualization

One glance: where people enter, leak, and convert.

Top-level funnel map from the latest 2026-09-26 snapshots. Use this before digging into cards below: traffic → intent → form/call → CRM proof.

Rolling 30d context · production URLs · aggregate-only · Pro JSON · AI JSON

BuildIt Pro classic funnel

Same data as the journey cards, shown as an inverted funnel for fast visual read.

Awareness13 pageviews
Homepage10 views · 76.9%
Assessment3 views · 30.0%
Conversion0 submits · 0.0%
CRM proof0 contacts
Top leak Assessment submit rate: 0.0%.
Proof gap GHL source/tag join still needs cleanup.

BuildIt AI beta classic funnel

GHL beta website signup contacts → app account → usage → output path, using GHL + Supabase aggregates.

Awareness136 GHL beta contacts
Interest+0 website signups · 24h
Activation+2 accounts · 24h
Usage+3 AI events
Output+2 images
Growth +0 GHL beta website signups in 24h.
Activation 0.0% of 24h signups created accounts.
Reliability 100.0% AI usage success.
Live Funnel Health

What changed since the last update?

Primary cards now show new production activity since previous snapshot (2026-09-25 08:30:26 UTC), not big rolling totals. Rolling 30d numbers are context only and may include bot/preview noise unless explicitly filtered.

Since-last-update first · 30d context demoted · 2026-11-05 09:15 UTC
New production traffic
0
pageviews / 0 users since previous snapshot (2026-09-25 08:30:26 UTC) on production site https://builditpro.app/ only.
30d production context: 13 pageviews / 11 users. Raw tracked total: 16.
Homepage
0
new homepage views / 0 users since previous snapshot (2026-09-25 08:30:26 UTC) on https://builditpro.app/.
30d production context: 10 views.
AI assessment
0
new submits from 0 assessment pageviews since previous snapshot (2026-09-25 08:30:26 UTC).
30d context: 0 submits / 3 views.
Pro CRM proof sample
0
audit-tag/source contacts in latest 100 GHL contacts.
Sample, not period growth. Needs stable GHL date window.
Beta GHL website signups · 24h
0
BuildIt GHL contacts created in the last 24h with tags buildit-beta + website-signup.
BuildIt account context: None contacts · latest Noneh ago · Supabase waitlist 7d: +0.
Yesterday UTC0
30d0
7d avg/day0.0
30d run-rate0
Latestnone yet
  • 09-200
  • 09-210
  • 09-220
  • 09-230
  • 09-240
  • 09-250
  • 09-260

7d source mix: none. User type mix: unspecified. Welcome emails: 0/0.

CTA signal

Growth Audit vs AI Assessment

CTA badges show last 24h clicks/users first, then 180d totals.

  • Call me in 60 seconds24h 0/0 · 180d 54/27
  • Run the ROI calculator24h 0/0 · 180d 5/4
  • Get my playbook24h 0/0 · 180d 13/10
  • Free Audit / Growth Audit wording24h 0/0 · 180d 8/7 · prod 0/5

Read: judge the sprint by new movement first. Rolling 30d numbers are background context, not the scoreboard.

BuildIt AI Sentry

Production app health

Sentry project buildit-react-native / env 3972c1525588f7204e9dff22b4d9704e798b17eb40a88f3e1932f97716f78950. Top unresolved sample: 0 events in 24h; 0 error/fatal.

  • No new notable production errorsquiet

Read: daily update surfaces new or active production issues only; no user/event payloads stored.

Operator queue

What Thomas + Neil do next

  • Thomas: work warm-intent assessment submitters/clickers before cold-only outreach.
  • Neil: standardize growth_audit_*, ai_assessment_*, and roi_calculator_clicked events.
  • JARVIS: refresh funnel snapshot + Meta snapshot, surface gaps, keep PII out.
  • CRM: reconcile GHL sources/tags so assessment submits and audit requests land with consistent labels.
Traffic Quality

Tracked visits vs real engagement.

  • Tracked production visitors: 13 pageviews / 11 PostHog users.
  • Human-like, unverified: 13 pageviews / 11 users after known bot/dev/link-preview filters (100.0%).
  • Real CTA/form engagement: 1 users with CTA/form-intent events (9.1% of human-like users).
  • Converted/submitted: 0 users submitted assessment/contact intent (0.0% of human-like users).
  • Excluded known-bad: 0 pageviews. Top suspicious sources: none flagged.

Read: human-like is an upper bound, not proof. Engagement excludes automatic web-vitals/pageleave noise.

Meta + Instagram · partial OK

Paid social + page proof

Open Meta Ads · Business Suite · JSON snapshot

Read: Ads/page metrics are readable and should stay visible even while Instagram Graph permissions are broken. Instagram needs token/asset ID cleanup before follower/reach stats can be pulled by API.

Tally forms · OK

Tally form submissions

+0 in 24h · +0 in 7d · 0 in 30d.

Open form · Tally insights

No redacted feedback snippets available yet.

Read: 2/2 visible forms sampled; none yet; feedback snippets redacted/truncated.

SerpApi quota · OK

SerpApi quota guard

98/250 monthly searches used (39.2%). 152 left.

Read: Warns on Command Center at 200 searches; critical at 95% of plan. Plan: Free Plan.

BuildIt AI App Growth

Recent beta/app progress from Supabase.

Primary numbers now show last 24h and last 7d movement. All-time totals are context only; the scoreboard is whether usage is increasing now.

Recent snapshot 2026-09-26 08:31 UTC · JSON snapshot · D0 baseline
AI activation path

Waitlist → Account → Active → AI action → Design output

Waitlist
+0
24h signups
seed
Account
+2
profiles created
200.0%
Active
2
active users
100.0%
AI action
+3
attempts
100.0% success
Design output
+2
images
66.7%
User locations

Where BuildIt AI app users are signing up

  • ZIP coverage: 68/187 accounts (36.40%).
  • Unique ZIPs: 42 captured.
  • New ZIP-backed accounts · 7d: 15.
  • Source: public.users.location_zip from signup/profile.
Top ZIP codes

Exact signup ZIPs by account count

  • 8466319
  • 846047
  • 761212
  • 902102
  • 000001
  • 015711
  • 121021
  • 122501
Market clusters

ZIP-prefix clusters for area-level targeting

  • 846xx26
  • 840xx4
  • 761xx3
  • 902xx2
  • 000xx1
  • 015xx1
Contractor marketing readiness

ZIP demand: homeowners and projects per ZIP

Download CSV
Shows all ZIPs sorted by homeowners (desc), then projects (desc). ZIPs with homeowners ≥ threshold are highlighted as ready for contractor marketing.
ZIP Homeowners Contractors Users Projects Posted

All Design Output image pairs

Desktop proof strip from conversation_designs. Each card shows original/input image + generated output. Storage is private; images load through 12-hour signed links.

latest 500 / total 669
Usage mix bars

Which AI actions people used

  • Generate-Design2
  • Extract-Materials-Async1
Activation read

Where to look next

  • Account conversion: 200.0% of 24h beta signups became accounts.
  • Usage depth: 3 AI events from 2 active users.
  • Output proof: 2 saved/generated redesign images in 24h.
Beta signups · 24h
+0
new waitlist rows in the last 24h.
Last 7d: +0 · all-time context: 136.
Accounts created · 24h
+2
new public.users app accounts/profiles.
Last 7d: +20 · active users: 2 in 24h / 25 in 7d.
AI redesign images · 24h
+2
conversation_designs rows generated/saved recently.
Last 7d: +38 · total context: 669.
AI usage events · 24h
+3
recent user_ai_usage attempts across app AI actions.
Last 7d: +61 · 3/3 success in 24h (100.0%) · 61/61 in 7d (100.0%).
Last 24h usage mix

What moved since yesterday

  • Generate-Design: 2 attempts.
  • Extract-Materials-Async: 1 attempts.
  • Outcome: 3 successes / 0 failures.
Operator read

Watch deltas, not vanity totals.

  • Top signal: waitlist added +0 in 24h and +0 in 7d.
  • Usage signal: AI actions: +3 events in 24h.
  • Conversion/activation: accounts +2 in 24h, active users 2 in 24h.
  • Context only: totals remain available in JSON and the D0 baseline, but they should not drive daily focus.
  • Privacy: snapshot is aggregate-only; service role key remains server-side/runtime-only.
BuildIt AI today

The app is live. Here is how it did in the last 24 hours.

Stores, usage, errors, tickets, and customer mail from the daily brief. It loads the latest daily_brief.json when the page opens.

Full daily note → Daily brief · 2026-09-28
App Store · iOS
Live
Version 1.0.2, released 2026-09-28.
— downloads · 0 ratings · 0 reviews
Google Play
Live
Version 1.0.2 at 100%, published 2026-09-27.
0 installs · 0 ratings · read via browser login
Marketplace handoff
0 posted
13 projects created and 42 designs generated in 7 days. This is the step that feeds contractors.
Last posted project: 2026-05-30.
Production errors
0 new
Sentry issues first seen in the last 24h.
  • No ongoing issues listed.
Revenue · RevenueCat

Not connected yet. Once the daily brief pulls RevenueCat's overview metrics, subscriptions and revenue show here and in the scoreboard.

Usage · Supabase

Day over day

Metric24hvs prior day7d
Signups3—20
Designs generated11—42
Projects created2—13
Projects posted0—0

Last 24h signups:

  • No signups in the last 24h.
Customer voice

Support mail and store reviews

Support inbox: not connected

  • No customer emails in the last 24h.

New App Store reviews:

  • None yet.
Linear · BuilditAi

Tickets touched in 24h

New

  • BUI-383 Play Console: DEX code optimisation below threshold (R8 off in release build) Backlog
  • BUI-384 Play Console: deprecated Android 15 edge-to-edge APIs Backlog
  • BUI-385 Play Console: MainActivity locked to portrait, ignored by Android 16 on 600dp+ Backlog

Updated

  • BUI-369 Sentry release/dist never match the uploaded source maps Done
  • BUI-325 Ship iPhone-only for launch: drop iPad support Done
  • BUI-293 OptimizedImage loading overlay is light-mode-only Done
  • BUI-321 [Android launch] Google Play submission + live ship gate Backlog
Gaps

What we can’t see yet

  • App Store downloads: Sales Reports needs the vendor number.
  • App Store review submissions: the API key gets a 403.
  • Google Play installs: the Statistics chart says "Data unavailable".
  • Support inbox hi@builditai.app was not connected for this note.
  • Snapshots for 2026-09-27 and 2026-09-28 did not land (PostHog, Meta, Tally, SerpApi).

Launch checks still open: buy Plus on the production build and confirm RevenueCat records it; watch a new user reach a first design without help. From the launch checklist.

30-Day Market Pulse

Fresh external signal. Only what changes the sprint.

Daily scan adapted from the requested /last30days workflow. Public sources: HN, Reddit, GitHub. Full note: Daily 30-Day Market Pulse.

Updated 2026-09-26 11:17 UTC
BuildIt Pro

Voice-agent market is generic. Win with contractor revenue leakage.

  • Signal: small-business AI voice/lead-capture tools keep shipping, but mostly without trade-specific context.
  • Move: lead with missed calls, slow speed-to-lead, unworked estimate requests, review capture, and booking friction.
  • Copy: “Find the calls and estimate requests you already paid for — but never turned into booked jobs.”
GHL / White Label

Do not sell “GHL white label.” Sell booked jobs.

  • Signal: generic GHL white-label packaging is commoditized.
  • Move: keep GHL as backend execution, not front-stage positioning.
  • Audit frame: operational leak check: routing, speed, follow-up, reviews, no-shows.
BuildIt AI

AI design apps keep appearing. Marketplace handoff stays the wedge.

  • Signal: recent AI interior/home design apps show image generation alone is easy to copy.
  • Move: protect differentiation around design → contractor marketplace handoff.
  • Later: use active paywall/onboarding and Gemini prompt libraries when Pro sprint capacity opens.
Today’s action
  • Neil: make the Growth Audit template score six leak points: missed calls, speed-to-lead, form routing, follow-up cadence, review loop, booking friction.
  • Thomas: outbound opener should not say “AI agent” first; lead with missed jobs / paid leads leaking out of the business.
  • Hermes: refresh this dashboard section daily and keep only actionable market signal.
Founders

Who owns what this week.

Two lanes and one shared list of calls to make together. Edit this block whenever priorities move.

As of 2026-09-28
T

Thomas

Focus this week: not set

  1. BuildIt Pro is paused, so the old contractor outreach list is off.
  2. Add this week’s focus here. Edit this card in index.html.
N+T

Decide together

Open calls that block both lanes

  1. Reset the sprint around BuildIt AI. The last one closed in May. Pick dates and one measurable goal in Sprint Control.
  2. Who bids on posted projects? Pro was meant to bring the contractors. With Pro paused, decide how the first posted projects get bids.
Signup map

Where and when people sign up.

ZIP codes from new BuildIt AI accounts, day by day. Pick a range, or click a day, to filter the map.

Supabase public.users.location_zip · days in Mountain time
Today Yesterday 2–6 days 7–13 days Older Approximate Bigger dot = more signups

By day

  1. Loads from daily_brief.json when the page is served over http.
How we operate

The bet, the rules, the rhythm.

Read once. Come back when a call feels fuzzy.

Source note →
Current focus

BuildIt AI first. Pro is paused.

  • Now: homeowners using BuildIt AI, and turning their designs into posted projects.
  • Why posted projects: they are what contractors bid on, and the marketplace is the end game.
  • Pro (paused): contractor tools and marketplace supply. Its data stays at the bottom of this page.
Rules

What we don’t argue about

  • Revenue is the scoreboard.
  • Every task points to revenue, learning, or setup that unlocks revenue.
  • Experiments stay small, measurable, and killable.
  • Tasks live in Trello. The vault is the source of truth.
  • Secrets never go in the repo.
Daily

Standup questions

  • What revenue action happened yesterday?
  • Did we get replies, calls, bookings, or signups?
  • What metric moved?
  • What is today’s one revenue action?
Weekly

Keep, fix, or kill

  • Conversations come cheap → double down.
  • Clicks, no conversations → fix the offer, page, or CTA.
  • Opens, no replies → fix the message or list.
  • No reach → fix deliverability or source.
  • Can’t measure it → simplify or pause.